Design Researcher based between Bogota & Amsterdam
A bit about me.
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As a Design Researcher, I work at the intersection of research and strategy. I help organisations identify and untangle complex problems, experiment towards impactful solutions, interventions for change, or strategic hooks which resonate throughout a company. The what differs depending on the task at hand; the why often doesn’t - which is to find creative solutions to real (human) problems.
And, to be able to do so, you need real (human) insights. Mine are driven by a genuine passion for and understanding of human behaviour, coupled with a desire to use innovation as a tool to drive positive impact. Through that lens, understanding human needs to find business opportunities remains important, but not without considering the consequences.
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If we want to design for behavioural change, we should also consider the impact of the systems within which a behaviour occurs, and vice versa.
If we want to launch a new service, we should also consider its ecological impact or what different futures might look like if this service became widespread.
If we want to build a new (digital) product, we should also consider the natural resources, its distribution systems, or impact on mental health.
This means that we have to broaden our lens, rethink the questions we were asking, and challenge what we define as innovative solutions. For me, that starts with how we do research.
My Experience.
Senior Strategy Consultant | Design Researcher
2020-23
The Customer Bureau | Veriteer | Amsterdam
The Customer Bureau | Design for the Future | Amsterdam
2021-22
Co-founder & Venture Lead
Consultant
2020
LeasePlan | Amsterdam
Design Researcher
2020
Discover Must | Start-up | Barcelona
Mental Health Education
2020
Discover Must | Start-up | Barcelona
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Research Master in Behaviour and Cognition - Universitat De Barcelona
(GPA: 9) Ranking: Number 1 University in Spain and top 50 worldwide in research output
Trained in the ability to solve research problems through the design, planning, execution and interpretation of behavioral science research. Strong focus on data collection, analysis and presentation.
Thesis work (Cum Laude) - Collected and analysed different criminal attitudes of ∼2500 offenders
Bachelor of Social Sciences: Liberal arts degree – Maastricht University (graduated with honors)
Focus on psychology and neuroscience.
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Copenhagen Institute of Future Studies: Applied Strategic Foresight
IDEO: Managing Complex Projects
Acumen Academy: System Thinking; Measuring Social Impact
NNgroup: Analytics & User Experience EDx: Agile Leadership Principles and Practices
MadeFor Bootcamps: Digital Product Management; User Experience; CX Fundamentals; Data science
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Methods: Human-centred design, Proposition development, System mapping, Heuristic analysis, Usability testing, A/B testing, User and stakeholder interviews, Competitor research, Trend analysis, Surveys, Option grids, Quantitative analysis, Informational Architecture, Low fidelity prototyping, Experimentation, Service blueprinting
Tools: Hotjar, Userlytics (and other research platforms), Miro, Figma (basic), SPSS, G suite, Excel, Google Analytics
Soft skills: Project management, planning and stakeholder communication, workshop preparation and facilitation, public speaking
Languages: Dutch (Native), English (Fluent), Spanish (Professional working proficiency)